Attitude Dishwashing Liquid

Attitude's EWG Verified certification is the most rigorous ingredient standard available for consumer cleaning products. EWG Verified requires full ingredient disclosure, prohibits any ingredient rated D or F on EWG's Skin Deep database, restricts chemicals of concern including formaldehyde releasers and synthetic fragrance compounds, and mandates transparent labeling. Fewer than a few hundred products in any category carry this designation — it's a meaningful bar that Attitude has actively pursued and maintained.

The ingredient profile reflects this standard. Attitude uses plant-derived surfactants (typically from coconut and corn), avoids synthetic dyes, and uses only fragrance-free or EWG-screened fragrance options. The formula is also hypoallergenic and vegan. For households with known skin sensitivities, eczema, or allergies, Attitude is one of the safest commercial dish soaps available. Ingredient lists are fully disclosed on the product label and on the company's website.

A practical note on fragrance variants: Attitude produces scented versions (citrus, mint, lavender-based) in addition to unscented. The scented variants use fragrance compounds that have been screened against EWG's database — a higher bar than the undisclosed 'parfum' blends used by most brands. However, for the most sensitive users, the fragrance-free version is still the safest choice, as even screened fragrance compounds can trigger reactions in people with fragrance allergies.

Cleaning performance is comparable to other plant-derived dish soaps in the better category. It handles routine dish washing tasks, cuts light grease, and rinses cleanly without heavy residue. For heavy degreasing tasks, a brief soak or a second application may be needed — plant-based surfactants typically have a milder action than sodium lauryl sulfate-based formulas, which is a trade-off most users find acceptable given the reduced skin irritation.